GRACE - Ageing Reframed Series
"I was standing in line, but the store assistant chose to serve the younger and more attractive customer behind me instead"
The "Invisible Woman Syndrome" refers to a phenomenon where older women, particularly those over the age of 50, feel invisible or disregarded in society. This can result from a lack of representation in the media, negative stereotypes about ageing, and ageism in the workplace.
Older women can fight invisibility by staying relevant, embracing their new chapter in life and finding new ways to contribute to society. For example, they can pursue their passions and hobbies, become involved in their communities, travel, and continue to learn and grow. Additionally, many older women choose to use their life experiences and wisdom to give back to others, such as volunteering or mentoring.
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Ageing Reframed
Pictures have the power to tell a story, and changing the picture can change the story. Positive ageing advocate and So50 founder, Magno Barros, uses his unique blend of Artificial Intelligence and photography to challenge traditional views of ageing.
Magno's images showcase the beauty and strength of older adults, instead of perpetuating negative stereotypes of frailty and decline. His subjects are depicted as proud, confident,
and independent, with their maturity – such as grey hair and wrinkles – accentuated and celebrated. The jewellery they wear symbolises the wealth of knowledge and wisdom they have gained through life experience.
By embracing technology, Magno sets an example of how it is never too late to take on new challenges and experiences. At 56 years old, he is a testament to the idea that age is
just a number and that it is possible to continue growing and evolving, no matter what our birth certificate may say.