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50+ and

I’m Magno Barros, 57yo, founder of SO50. I'm living life my way... I’m Brazilian and Canadian by nationality and Australian by residence. I've been to 38 countries and lived in 4 of them. I speak English, Portuguese, French, Spanish and a bit of Italian. I am an enthusiastic international traveller and a curious seeker of new, enriching experiences. I’m well into my 50s, but my age does not define me. I'm too busy travelling in search for new experiences to worry about ageing.


At So50, our mission is to empower people over 50 to embrace positive ageing, and to create a world where they are celebrated, respected and included in society. We do this be creating engaging digital content, and helping businesses to connect with this demographic meaningfully and authentically, through targeted marketing solutions based on real insights into their unique needs and preferences.


There are super powers that often only come with age; time, independence, self-confidence, financial freedom, knowledge, wisdom and deep friendships.SO50 invites you to embrace your powers and enjoy a healthy relationship with ageing, to find inspiration to TRAVEL and enjoy new EXPERIENCES.


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