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50+ and

I’m Magno Barros, founder of SO50. I'm living life my way...

I’m Brazilian and Canadian by nationality and Australian by residence. An enthusiastic international traveller and a curious seeker of new, enriching experiences.

I’m well into my 50s, but my age does not define me. 50, 60, 90... ages aren’t pigeon-holes. Your reality is your own to control. Society obsesses about ageing, but in the wrong ways. We focus on how to avoid it, how to mask its appearance, how to reverse its effects.
I don’t subscribe to this!


There are super powers that often only come with age; time, independence, self-confidence, financial freedom, knowledge, wisdom and deep friendships.

SO50 invites you to embrace your powers and enjoy a healthy relationship with ageing. Find inspiration to live life your way.


What is YOUR next chapter?